Even in the age of social media and viral fame, successful social change efforts often rely on media outlets to tell their story and help gain traction. In this session, Cedar Rapids Gazette Executive Editor Zack Kucharski will offer insight into the newsmaking process. He will share tips for telling great stories and capturing public attention and ideas for how to successfully navigated garnering attention and responding to media requests. Students will get new ideas and increased confidence in their ability to build successful media partnerships for social change.